# Outserp Case Studies

- **[Ramp: How Ramp Built a $0 CAC SEO Engine](/case-studies/ramp)**
  A deep dive into Ramp's organic growth flywheel that generates thousands of high-intent signups without paid acquisition, plus how they increased AI visibility 7x.
- **[Stripe: How Stripe Dominates Fintech Search](/case-studies/stripe)**
  Stripe's documentation-first content strategy and how it cornered developer search intent across payments, billing, and fintech.
- **[Notion: How Notion Became the Most Cited SaaS in AI Search](/case-studies/notion)**
  Why AI models recommend Notion more than any other productivity tool, and the content strategy behind it.
- **[HubSpot: How HubSpot's Free Tools Drive 10M Organic Visits](/case-studies/hubspot)**
  The programmatic SEO and free-tool strategy that made HubSpot the largest organic traffic machine in B2B SaaS.
- **[Canva: How Canva Wins Programmatic SEO at Scale](/case-studies/canva)**
  Best overall growth example: Canva's template-driven programmatic pages, maker tools, and solutions generate over 100M visits per month.
- **[Zapier: How Zapier Built 60,000+ Landing Pages](/case-studies/zapier)**
  Best product-led/programmatic SEO compounding model: the integration page strategy that made Zapier a long-tail powerhouse.
- **[Ahrefs: How Ahrefs Uses Their Own Tool for Content Marketing](/case-studies/ahrefs)**
  Ahrefs practices what they preach — using their own SEO data to build a product-led content strategy that drives signups.
- **[Monday.com: How Monday.com Wrote 1,000 SEO Articles in 12 Months](/case-studies/monday)**
  The content operation that scaled Monday.com to 1.2M monthly organic visitors and helped them IPO.
- **[Copy.ai: How Copy.ai Seized First Mover Advantage](/case-studies/copy-ai)**
  The SEO team that predicted rising demand for AI writing tools and captured 1M clicks in 5 months.
- **[Preply: How Preply Grew to 3.8M Traffic/Month in 3 Years](/case-studies/preply)**
  Programmatic SEO at massive scale: 48K+ landing pages targeting tutor searches across languages and locations.
- **[ClickUp: How ClickUp Recovered 90K Clicks with 4 Refreshes](/case-studies/clickup)**
  Content refresh recovery after algorithm updates — one article saw an 839% increase.
- **[MasterClass: How MasterClass Used SEO to Build a $2.7B Empire](/case-studies/masterclass)**
  The content flywheel that drove MasterClass from 0 to 571K non-branded traffic with 6,000+ articles.
- **[StudySmarter/Vaia: How StudySmarter Grew Traffic 295% YoY](/case-studies/studysmarter)**
  EdTech programmatic SEO explosion: from 1.8M to 7M monthly visits, with 10,735% US traffic growth.
- **[NerdWallet: How NerdWallet Grew Revenue 37% Despite Traffic Decline](/case-studies/nerdwallet)**
  Fintech comparison pSEO with revenue optimization: $183.8M Q4 revenue even as traffic dropped 20%.
- **[Apollo.io: How Apollo Lifted AI Citation Rate 63% via Reddit](/case-studies/apollo)**
  Reddit narrative control for AI citations — reshaping how LLMs describe and recommend a B2B SaaS.
- **[Typeform: How Typeform Built SEO into a $3M Annual LTV Channel](/case-studies/typeform)**
  Product-led SEO to $3M annual LTV with 2.3M backlinks and a template library driving bottom-of-funnel rankings.
- **[SurveyMonkey: How SurveyMonkey Scaled Organic to $200M Revenue](/case-studies/surveymonkey)**
  Eli Schwartz's product-led SEO playbook that turned organic search into a $200M annual revenue channel.
- **[Venngage: How Venngage Went From 0 to 3M Monthly Traffic](/case-studies/venngage)**
  Viral backlink building and product-led growth that drove 150K monthly sign-ups.
- **[UserPilot: How UserPilot Used Programmatic SEO to Hit 100K/mo](/case-studies/userpilot)**
  Pattern-based programmatic content that hit 100K monthly visitors in 10 months, peaking at 29 blog posts per hour.
- **[Webflow: How Webflow Uses pSEO to Drive Retention](/case-studies/webflow)**
  User-generated template library turned into a search engine that drives 100K monthly visitors and boosts customer retention.
- **[Hotjar: How Hotjar Drives Revenue with SEO (+20% Sign Ups)](/case-studies/hotjar)**
  Deep customer understanding driving SEO revenue through a customer research-first content strategy.
- **[Peanut App: How Peanut Grew to 2.3M Monthly Traffic in 12 Months](/case-studies/peanut-app)**
  The fastest documented B2C organic growth story — from zero to 2.3M monthly traffic.
- **[Investopedia: How Investopedia Gets 80M Monthly Traffic](/case-studies/investopedia)**
  Finance content authority at massive scale through topical authority and backlink dominance.
- **[Scribe: How Scribe Grew from 0-100K Visitors in 7 Months](/case-studies/scribe)**
  Fast SaaS growth via product-led content that drives both traffic and sign-ups.
- **[Binance: How Binance Built the Best Enterprise SEO Operation](/case-studies/binance)**
  Best enterprise in-house SEO operating model: 17.8M organic visitors across 44 languages and 6 programmatic sections.